Dish My Dirt

In what was one of the most popular Super Bowl commercials of the night, late night hosts David Letterman and Jay Leno joined talk show host Oprah Winfrey in a 10 second spot for The Late Show with David Letterman.

Late Show executive producer Rob Burnett told EW how the ad was shot without the press catching on:

“We began having logistical meetings that would make the CIA proud,” Rob said. “We had to figure out a way to keep it a surprise. NBC arranged to have Jay fly on the NBC jet at 7:30 in morning on Feb. 2 and he was at the Teterboro Airport [in New Jersey] at 3:30 p.m. We snuck him through the front door on Broadway.”

“Jay wore a disguise …a hooded sweatshirt, dark sunglasses and a mustache. Fifteen minutes later, Oprah arrived … but not in a disguise. We shot it in the balcony of the Ed Sullivan Theater.”